Communications, strategy, tactics, implementation, measurement, online, offline, above the line, below the line…I’m a bit of a generalist when it comes to marketing services.
Nicole O’Loughlin, 2017. Dirty Deeds Done Dirt Cheap, hand embroidery on tea towel.
so what and who cares
These two questions, and more polite variations of them, are the most frequent things you will hear from me. Clarity around the purpose and impact of what you are doing, and who will be interested in it, drives all good communications strategies. This basic truth is the foundation of my marketing services.
bums on seats
There’s no denying the imperative of an audience. Sometimes that requires targeting specific groups of people, sometimes it means letting the whole town know what you are doing. I can hone your message to ensure your call to action is effective in getting people to your website, event, festival, store, class, or even an envelope opening.
People want to know what you are doing and why. Even if you think it’s obvious, or not very interesting, others will be curious. I can get the right information to them, in the right way, at the right time, so that they will notice it, talk about it, and share it.
submissions that dominate
Whether you’re applying for funding or awards, I can help to craft the ultimate application. I have written successful applications for awards and funding from Create NSW, Multicultural Arts Victoria, Museums and Galleries NSW (MAPDAs and MAGNAs), Festivals Australia, local Business Chambers and Councils. I’ve composed successful bids and tenders for Federal Government contracts, private sponsorships, submissions to the Productivity Commission, and individual awards. I have the skills and the time.
ad spend wisely
I can help to make sure you get the most out of your spend, whatever your budget. Smart ad buying decisions are based on good strategy and being clear on expected results, monitoring performance and adjusting as things unfold.
brag roll of clients and projects past and present
- Andree Greenwell
- Arts Centre Melbourne
- Australian Society of Archivists
- Black Duck Ceramics Studio
- Bundanon Trust
- Eire Entertainment
- Jacqui Bonner Marketing
- Red Room Poetry
- Shoalhaven City Council
- Tactic Lab
- The Other Art Fair Melbourne
- The Song Company
- Wollongong Writers Festival
a jargon heavy list of my skills and services
SEM & SEO
Online Community Management
Testing & Optimisation
tools I can use
Facebook, Bing, Twitter, Instagram, LinkedIn, Hootsuite, Buffer
Google Analytics, Ads, Tag Manager, Search Console, My Business
Hubspot, Salesforce, WordPress, Squarespace
Mailchimp, Campaign Monitor
Adobe InDesign, Photoshop