Communications, marketing, development, strategy, tactics, implementation, measurement, online, offline, above the line, below the line…I’m a bit of a generalist.
so what and who cares
These two questions, and more polite variations of them, are the most frequent things you will hear from me. Clarity around the purpose and impact of what you are doing, and who will be interested in it, drives all good communications strategies.
bums on seats
There’s no denying the imperative of an audience. Sometimes that requires targeting specific groups of people, sometimes it means letting the whole town know what you are doing. I can hone your message to ensure your call to action is effective in getting people to your website, event, festival, store, class,or even an envelope opening.
People want to know what you are doing and why. Even if you think it’s obvious, or not very interesting, other will be curious. I can get the right information to them, in the right way, at the right time, so that they will notice it, talk about it, and share it.
Funding applications are one of those straightforward things, that’s really hard to to do well. I have the skills and the time to shape your application to increase your chances of receiving funding.
ad spend wisely
I can help to make sure you get the most out of your spend, whatever your budget. Smart ad buying decisions are based on good strategy and being clear on expected results, monitoring performance and adjusting as things unfold.