In this mini series I will highlight some very practical things that you can do right now to improve your marketing and communications. Over the course of the series I will touch on a range of topics including digital, development, communications, governance, and more.
Donations – An Unobtrusive Ask
How many email accounts do you have? How many emails a day do you send? How many different email signatures do you attach to each? That’s hundreds of moments in which someone at the other end is interested in what you are saying. Maybe they’re interested enough to want to say thanks. Turn a quick thank you into a donation for your nominated cause by including a call to action and a donation link at the bottom of your signature.
One of the best I’ve seen is from agency guru Adam Ferrier. His email signature looks something like this:
Adam Ferrier | Global Chief Strategy Office
[logo and company addresses]
EA: Jane Doe +61 400 000 000
Say Thanks: thnx.me/adamferrier