About

Communications, strategy, tactics, implementation, measurement, online, offline, above the line, below the line…I’m a bit of a generalist when it comes to marketing services.


Pop Philosophies

so what and who cares

These two questions, and more polite variations of them, are the most frequent things you will hear from me. Clarity around the purpose and impact of what you are doing, and who will be interested in it, drives all good communications strategies. This basic truth is the foundation of my marketing services.

create buzz

People want to know what you are doing and why. Even if you think it’s obvious, or not very interesting, others will be curious. I can get the right information to them, in the right way, at the right time, so that they will notice it, talk about it, and share it.

submissions that dominate

Whether you’re applying for funding or awards, I can help to craft the ultimate application. I have written successful applications for awards and funding from Create NSW, Multicultural Arts Victoria, Museums and Galleries NSW (MAPDAs and MAGNAs), Festivals Australia, local Business Chambers and Councils. I’ve composed successful bids and tenders for Federal Government contracts, private sponsorships, submissions to the Productivity Commission, and individual awards. I have the skills and the time.

ad spend wisely

I can help to make sure you get the most out of your spend, whatever your budget. Smart ad buying decisions are based on good strategy and being clear on expected results, monitoring performance and adjusting as things unfold.

bums on seats

There’s no denying the imperative of an audience. Sometimes that requires targeting specific groups of people, sometimes it means letting the whole town know what you are doing. I can hone your message to ensure your call to action is effective in getting people to your website, event, festival, store, class, or even an envelope opening.