Marketing and digital strategy for the creatively minded

2021 Giving Day for Reach Foundation with Kindred Strategy

Patternmakers

#ourartisourlifeline for Indigenous Art Code

Paper on Skin 2022

Silver Dreaming Jewellery

Little Haus Homewares with Bespoke Marketing

Murray Cook at Wollongong Writers' Festival

What we do

Campaigns

Digital advertising is a pain in the rear. We know. Everything takes longer than it should and the platforms are completely illogical in their layouts and functions. That’s where we come in. Paid search and social media is our jam. Facebook, Instagram, Twitter, LinkedIn, Google Ads, and even Bing, we make sure your work is getting noticed and delivering a healthy return on advertising spend.

Performance 

Tag, you’re it. Actually tags are it. Seriously, tagging every single bit of online interaction a person could possibly have with your organisations, across every touch point, is incredibly empowering. All the more so if you have it set up to report on key metrics that won’t waste your time outside your customer funnel.

Email 

Emails are not spam. People give you their email addresses because they want to hear from you. They want to read about what’s new and upcoming in your organisation. We can personalise and automate your emails to get better open rates.

SEO

Having good on- and off-page SEO is fundamental to being found online. We nerd out on SEO — ensuring keywords are golden, backlinks are working, metadata is complete, and your competitor knowledge is A-grade. And yes, it’s ok to Google yourself or your organisation … occasionally.

Content 

We are not journalists. We are marketers. The content we produce leads to conversions, scores high in search results. It won’t change your life, but it will impact your world.

Work hard

Shoot straight

Swear more than we should

Read minds

Colour inside the lines

Like to have one-night brands

We do ...

Work hard

Shoot straight

Swear more than we should

We don't ...

Read minds

Colour inside the lines

Like to have one-night brands

How we roll

Plug and Play

We offer freelance services to digital marketing and other agencies who are experiencing an overflow of work or need specialist help with paid search and social advertising.

Dumb Questions

We work with solo entrepreneurs who are experts in their fields, not digital marketing. If you’re spending too long trying to get something to work on your socials, you need to give us a call.

Skills Sharing

It is our aim to make ourselves redundant wherever possible. If you have the confidence to be able to do what we do, then you’ll know how impactful it can be and want to engage us to spend more time on your digital marketing, freeing you up for your own work. 

One Step Beyond

We don’t know everything. In fact, we tend to be generalists who know a little bit about a lot of platforms and systems. Thankfully we do know lots of people in our field, and are more than happy to refer you on to someone with more expertise than us if needed.

Get in touch

5 + 5 =

Give it away now.

Give it away now.

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Fail.

Fail.

Jon Campbell, 2014, Up Shit Creek I recently failed. It's important to share our failures, and to learn from them, and to recognise their impact. It also sucks. I took on a new client. A great client. A team of amazing women doing amazing work. They were open to ideas...

When nothing is something.

When nothing is something.

Marvel's No-Prize is a fake award, but its value is very real. Started in the mid 1960s, the No-Prize was awarded to super fans who spotted inconsistencies in the Marvel comics. Originally a No Prize was a literal empty envelope. Nothing. But to the people that earned...